The production debut of the 2023 Cadillac LYRIQ is the culmination of a century of innovation and the beginning of a great new era. With testing of Cadillac’s inaugural electric luxury SUV running ahead of schedule, the brand announced that customers may place order reservations beginning in September 2021, with initial availability starting the first half of 2022.
“Throughout the next decade, Cadillac will define the future of luxury transportation through a series of exciting new electric vehicles, and it all begins with LYRIQ,” said Rory Harvey, vice president, Global Cadillac. “The 2023 Cadillac LYRIQ’s stunning design and artfully integrated technology combined with GM’s Ultium Platform will deliver a high-performance luxury experience unlike anything that has come before it, setting a new standard for Cadillac.”
Perhaps the most striking example of Cadillac’s next iteration of brand styling is its distinctive black crystal grille. Then as you enter the interior, clean and simple with a focus on secondary and tertiary design elements, including intricate laser etched patterns through wood over metal decor, which has never been done before. The large, curved LED screen is the centerpiece and all the components are incorporated artfully, blurring the lines of separation among technology, lighting and décor.
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